Three years in media buying. Over a year as an independent business. And only now have we decided to properly introduce ourselves.

We're Toba Traffic, a media buying team within Toba Group.

We started as a division of Toba Agency. As budgets grew, so did our team, the number of GEOs we worked with, and our results.

At some point, it became clear: this was already a business of its own.

Who's behind Toba Traffic?

Our CEO is Arsen Arutiuniants.

He joined Bohdan and Oleh's team back when the agency was still growing. He started working with traffic, developed the division, and built his own team.

Today, Arsen is the CEO of Toba Traffic and a partner in Toba Group.

What does Toba Traffic do?

We bring iGaming operators more than just players. We bring high rollers.

We specialize in media buying, building our own funnels, and scaling traffic campaigns. Facebook is our primary focus, but we're also testing other promising traffic sources.

"Our case studies include players who have deposited hundreds of thousands of euros. We don't just look at FTD. We focus on repeat deposits, player behavior, and long-term LTV. That's why traffic quality matters more to us than an impressive-looking low CPA," Arsen explains.

You can learn more about our approach in the article “High-value iGaming traffic: How to evaluate audience quality”.

What's next?

Our website is already live. You're reading this on it right now. Our Instagram and LinkedIn pages are ready, too.

Now it's time to show you more: how our team works, which tools we use, what's happening in iGaming traffic, and which approaches deliver results.

We'll also introduce you to the specialists behind our campaigns and share more about the talented people we're looking to bring on board.

Until now, we've let the numbers speak for us. From now on, we'll speak for ourselves, too.